Let Customers Find You With Search Engine Optimization

Onsite and off-site strategies to produce top SEO results your private practice can be proud of.

What is Search Engine Optimization and Why Is It Important?

You’ve likely heard of SEO before, but if you are still not familiar with what’s involved, I’ve expanded on the term in my website SEO article. SEO stands for “search engine optimization.” SEO is one of the most effective website marketing channels available. Website SEO is the process of driving free organic traffic from the search results on search engines.

SEO is crucial for business because it provides both small and large private practices with the visibility they need to attract customers at a low investment, for a long duration of visibility. Practices that do not have a strong online presence will find themselves falling behind the competition and ultimately, listing out on a big market who are searching for your services online.

My Professional SEO Marketing Services Include:

Keyword Research

The foundation of a great SEO campaign starts by identifying the most effective keywords for your private practice services. That starts with in-depth research. 

Competitive Analysis

I analyze your competitor’s strengths and weaknesses to find new opportunities for your SEO growth. This often results in valuable untapped keywords to take advantage of.


Blog Articles

Adding regular website content is vital for SEO optimization and to improve your rankings. Many of my clients are too busy to write blog articles, which is why I write on behalf of them.

Link Building

Getting relevant and quality websites linking back to your website is a great way to show Google that you are trustworthy. All of which help move you up the rankings.


Google Data Submissions and Analytics

Submitting and reviewing Google data such as Google search console, webmaster tools, and analytics are vital to a successful SEO outcome.

The Digital Strategist Secret Sauce

There are some things I just can’t share with you about my SEO services. This way I am able to ensure you that your SEO campaign gives you an advantage over your competitors. 

The best way to grow your practice and generate sales is by getting your website to rank on the first page of Google. You can do this through Search Engine Optimization (SEO). Every day your customers are searching for your services, so why not show them you are the solution they need? My local SEO services in Johannesburg or Cape Town SEO will give you an edge over your competitors and help you stand out.

Private Practices who invest in SEO are always better off than their competitors who don’t. One of the first measurable indicators that you’re getting an SEO ROI is that organic traffic is increasing. Value added by SEO = total number of leads generated by SEO + brand exposure value. My SEO services are affordable enough for even the small practice owner who can’t afford to spend 10’s of thousands on marketing.

Get regular leads with SEO!

Search Engine Optimization FAQ’s

Should you hire an SEO professional consultant or agency?

Because I’ve worked for and managed a popular digital marketing agency, I know how the process works both ways.

SEO Professional consultant – We’re the one actually doing the work on your website directly. SEO Consultants tend to have a smaller list of clients that they deal with, due to time constraints and to provide individual attention.

SEO Agency – You deal with a salesperson, not the one doing the work on your website. Then, usually, you are assigned an account manager or project manager to get to know your project goals (not the person doing the actual work). You’ll typically talk to that person on a weekly or monthly basis, and they’ll interpret, in the best way they can, the work involved and the results.

What is on-page SEO?

On-page SEO refers to actions on or within a page to assist it in ranking higher in the search engine.

  • Writing quality content that contains your target keywords (including titles, meta, images)
  • Making sure that the site is accessible and user friendly (can be crawled and indexed by Google)
  • Using internal links (in menus, body content, blogs, etc)
  • Ensuring that your website loads quickly by using a cache plugin like WP Rocket
  • Having a site that is optimised for mobile and tablet
  • Not having duplicate (same content on more than one page), or thin content (low word count)

What are the most important Google ranking factors?

SEO Is comprised of two things. On-page SEO and Off-Page SEO.

On-page SEO refers to factors on your own website that you are directly in control of, such as your content. On-page SEO is one of the most important factors for achieving higher rankings and running successful SEO campaigns.

Off-page SEO refers to the factors that impact your site’s ability to rank, but take place elsewhere online.

For more information on on-page SEO and Off-page SEO, I recommend this article

Can I do SEO on my own website?

Yes, but Inexperienced website owners may take years to get their keywords to rank correctly, and are prone to making more mistakes which would harm their SEO, rather than improve it.

Why does SEO take time before you see the benefits?

It’s important to remember that SEO is a long term investment, and if done right, can eventually be your biggest website traffic driver of leads. SEO requires ongoing attention and is definitely not a one-time activity. I recommend an investment with a minimum of 6 -12 months. Your SEO strategy takes careful planning and readjusting to achieve and maintain search rankings and overall traffic growth.

What is keyword research?

Keyword research helps you decide upon the keywords for which you should rank your website pages/content. Without the right keywords, you’ll drive the wrong kind of traffic (audience) to your website, so this is extremely important.

For example: if your business sells business coaching services, but you discover that “business consulting” has higher search volume and lower competition than “business coaching services,” you might want to change the content on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.

Does SEO have a recurring monthly cost?

Yes. The cost of SEO comes down to two main factors: The industry you would like to compete in and the size and quality of your website.

Most freelancers and SEO agencies price SEO on a monthly retainer. The monthly retainer is put into place because work must be done on the website on a consistent basis to remain competitive.

Do you guarantee SEO results?

I guarantee to execute the very best SEO techniques for every client I work with, however, as with any marketing investment, I don’t guarantee rankings or SEO results, and I also don’t know any business who does. I look at it as If you placed an advert in a newspaper and didn’t receive any phone calls, would you be able to get a refund?

In the end, my successful track record and results speak for themselves.

What some clients say

“I’ve been so busy of late that I’ve got clients coming out of my ears, and have even got a waiting list!! Whatever you did – it worked! I’ve got a friend and colleague, Sean, who wants to know what I’ve done to get such a good response. I told him one thing – Chad Prinsloo.”

Bryn O’Reilly



“Thank you for all the work you do for me. I get at least 2-3 calls every week from people finding me on Google. Couldn’t be happier!”

Michael Kallenbach

Couples Counsellor


“It’s only been one week and I already have two meetings on Monday with two large corporates. I will be paying your invoices with a smile on my face! Thank you again!”

Robyn Lamb



“Thank you for all your work on my website. I really love the look and feel of it. It’s bright and concise, conveying exactly the detail I think potential clients need to know about my practice.”

Stephen Laverack



“I’m happy to work with you, Chad – you are a good man! I have given your contacts to friends – I recommend you without reservations whatsoever.”

Tinashe Munyati

Chartered Accountant


“My initial impression is that it looks awesome! I think you’ve done a marvelous job, which is just as I expected. It’s very visually appealing and looks highly professional, which is exactly what I was hoping for.”

Anneke Barnard



“Your SEO services are clearly effective. I’ve been on page 1 for two of the most popular keywords and clients keep finding me.”

Julia Fourie

Life Coach


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Website SEO | Google’s Important Rankings Factors

Your SEO goal should be to appear in the top 5 results for your search term because almost half of the clicks on any search results page go to those positions.


“Our primary goal is to help your practice grow by using effective web design and digital marketing services like SEO and Google Ads. My clients work with me because I put their needs above anything else. I am a soldier in the battlefield, fighting for their business success.”
– Chad Prinsloo

Monday 8am – 5pm | Tuesday 8am – 5pm | Wednesday 8am – 5pm | Thursday 8am – 5pm | Friday 8am – 5pm

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